Our Company Values

For those who are looking for financial advice, we realize the available options are many and deciding who to work with is a challenging problem. Listed below are our Company Values which we hope will give you a better understanding of how we operate.

  1. People Matter – We believe that each person is innately valuable and worthy of respect and honor. We believe that relationships matter and that business is relational, top to bottom. People First, Money Second is a priority statement that places people and relationships ahead of financial matters.
  2. Integrity Matters – We believe that integrity and truth matter. We believe we need to conduct our business in such a way that we are above reproach. We believe suitability and ethical practices come from placing a high value on other people and their needs before our own.
  3. Communication Matters – We believe that communication with our client partners builds and maintains the trust that is necessary for business relationships to reach their full potential. We believe that our client partners deserve the type of communication that is frequent, timely, truthful, & relevant.
  4. Service Matters – We believe that good service is practical and that great service is necessary in the pursuit of business excellence. We will pursue perfection and in so doing “catch a little excellence along the way.” (Vince Lombardi)

Keith Sprincz, CLU, ChFC

Investment Advisor Representative

President and Founder, Sprincz Financial Group

Thanks for allowing me to tell you a little about myself. I really enjoy my clients and getting to know them, their lives, and their family. Many of my clients are considered personal friends and we enjoy spending time together. I have clients that I have worked with for my entire tenure as well as those I have met only recently, none are strangers.

I have been working in the financial services industry since graduating college in 1978. I cannot imagine doing anything else. I love helping people to figure out the most efficient way to plan and save for retirement and it is not always using the stock market. I want people to consider me the person who changed their life.

Although I earned my degree in Marketing at Colorado State University, I have never considered that to be my final act of learning. I have and will continue to learn new ways of doing things, protecting your money, and planning for your future. I have taught classes for the American College helping many other producers earn their Chartered Life Underwriter degree. And I enjoy teaching so much that I carry that forward to my clients helping them to learn and understand the complexities of planning for retirement and how a product (no matter what product) has a place at any given time.

I have been married to my wife, Renee for nearly 40 years. We have raised two wonderful sons who are both married to our wonderful, successful women. My oldest, Nick works with Renee and I. We are happy to say that we enjoy working together in our small family business and we welcome you to become one of the family as well. In my free time I enjoy working in the yard, feeding the birds and golfing with my boys. We’d love to have you to join us anytime.

Nick Sprincz

Vice President of Marketing and Sales, Sprincz Financial Group

I have always had an ability to talk to people, and I enjoy doing so. I look forward to meeting with you soon. I love providing our clients the solutions they need for employee benefits, retirement planning, and Medicare. I know that it’s not easy to navigate through the maze of insurance products trying to find the best fit for your situation. I pride myself in that I am on the leading edge of the changing horizons for navigating the current market. I am passionate about helping people save for a tax-free retirement and would welcome the opportunity to discuss with you why I think taxes are on sale right now and why now is the time to pay those taxes and give your money the opportunity to work for you. 

I am a student working through the classes to become an Investment Advisor Representative and I currently hold the licenses of Life and Health insurance. I married my beautiful wife, Truth in 2015. Truth owns her own salon where she enjoys helping people to feel and look their best. We have 3 fur babies one of which is our office mascot. Ember (our English Black Lab) can be found sleeping at my feet in the office most days. 

In my free time, I love spending time in my big back yard in the beautiful state of Colorado. My outdoor interests take me fly fishing, hunting, and snowboarding where I have seen the incredible mountain scenes and animal wildlife that the Colorado high country has to offer. There is nothing better and more refreshing than the smell of pine and the fresh air that you get when you are in the Rocky Mountains.

Plan For Your Future

There is no one “best place” to put your retirement money because each individual and couple has unique requirements, different tolerances for risk, and need their money at different times. Likewise, there is no one place to keep your money that fits everyone for exactly the same reasons. Your unique circumstances must be taken into consideration if you seek to find the “most favorable place” for your retirement money. This is where we can be of service.